add transforms down into the most comfortable element of urban fashion. Everyday cosiness meets our PHILOSOPHY OF LIGHTNESS to give life to high quality outerwear, which embrace the contemporary men and women on all occasions. Each add garment is created with top quality materials, enhanced in tailored cuts to give life to an embracing comfort that never gives up on style.

add is for men and women with seasonal dedicated collections and CROSS SEASON outerwear designed to provide design and lightness in all weather conditions.


The constant research for fabrics and materials leads add to create a garment suitable for all seasons. Cross Season is the men and women collection focused on the perfect synthesis of technical specifications and urban design. add has selected an excellent quality down with high filling power (850) able to isolate and retain body heat, providing excellent thermal insulation and guaranteeing lightness and softness to touch. Each garment is treated to be down-proof and water-proof at the same time and can be folded into the designer case which facilitates transport and protection.


The women’s plaid winter jacket is one of the most iconic add’s garment.
Its composition is the one of a down jacket, but the tailored cut comes from the kimonos.
It’s original design adds an extra touch of femininity and originality to the add urban down jacket.

The goose and duck down and feather padding make it warm and enveloping.

The waterproofing of the fabric increases its comfort, making it resistant to rain.

Our ”plaid to wear” is the symbol of the versatile functionality of add clothing.


The add® kids' collection features models inspired by the men's and women's collections, made to measure for children.
Made with water-repellent and resistant fabrics, the add® kids down jackets are comfortable, practical and suitable for the dynamism of the little ones.


The footwear brand Baldinini, spokesman of the Made in Italy for over a century, has collaborated with add, a leading brand in the production of high quality down jackets, creating a limited edition of shoes addxBaldinini.